Weebly provides a better web-building experience for entrepreneurs and small business owners. I had the opportunity to work on several projects including mobile onboarding and abandoned cart emails.
I worked with the mobile team at the start of the internship. My main project was to redesign the onboarding experience for Android and iOS. The team had done research showing that ~75% of first time users were closing the app after launch. After observing the current onboarding process, we had 3 design goals for the new experience. We had to engage the user immediately, allow them to sign up or log in at any point, and highlight the features of the app.