Pandora

Market plan for emerging artists

Overview

I worked on the challenge with my friend Prashant Toteja. Together, we created a market strategy for Daniel that included using automation hacks, social media plans, taking advantage of Spotify’s Discover Weekly algorithm, and much more. We also created him a website and a logo.

Thanks to the Center for Entrepreneurship at the University of Michigan, Pandora, and Real Industry, Prashant and I were able to travel to New York for 3 days to visit the office of Pandora, meet the executives, and be there for the unveiling of Pandora Premium. We were able to learn about content licensing, data and user targeting, and the music industry as a whole. It was an incredible experience that included a UK themed concert with Bishop Briggs, the 1975, and Bastille, data and content licensing workshops with experts, and lunch with Pandora’s president and CFO, Mike Herring.